Introduction

          Lucky brand is an American denim company founded by Gene Montesano and Barry Perlma in Vernon, California in 1990. Lucky Brand although known for their denim jeans also produce activewear, outerwear, t-shirts and professional attire. Remaining consistent with the rich legacy — and valid, all-American soul — of denim, Lucky Brand started making incredible fitting, vintage-enlivened pants in Los Angeles in 1990. Their particularly Lucky look was accomplished by actually obliterating them — tearing, fraying, sanding, fixing and washing by hand — to give them genuine character and soul. Real equipment, customized contacts and perky subtleties were totally included, and an American legend was conceived. Lucky Brand Jeans are made for the independent person, the craftsman, the visionary; they're made to move, work, run, bounce, and play. Motivation doesn't simply originate from the tough workwear of denim pioneers, however from the free soul and laid-back way of life of Lucky Brand's Southern California roots.

         

        There are more than 250 stores in North America, 15 of those in Canada—just as well in select retail chains. Lucky Brand has established an Office of the CEO, comprised of three Lucky Brand senior executives who have significant operational and merchandising experience with the Company: Nigel Kershaw, Chief Financial Officer; Mike Relich, Chief Operating Officer; and Lexi Tawes, Acting Chief Product Officer.  For more information please visit LuckyBrand.com.